Coffee and Coffeeshop, is it worthy nowadays?



Nowadays, many kinds of cafes are available in the malls and the other strategic places. Either international or local brands of cafes such as Starbucks and Janji Jiwa grow quickly from one to another city in Indonesia. It shows that Indonesian people are having interest in coffee and the coffeeshops. There are several causes and effects of the Popularity of coffeeshops.


The first cause is needs of modern community workers which have intensive activities. Most of the workers will need to drink coffee in the morning or at night to help them focus in their works. Besides, coffee is needed to add the caffeine needed in our body. 


The other cause is the effort of coffeeshops companies to improve their products from their menu and services. Not just selling coffee, but most of the coffeeshops in Indonesia sell the other beverages such as milk based drink, tea, soda, and many kinds of beverages. It makes people are interested in what they sold and it can be used as the identity of each coffeeshop. 


Besides it’s popularity, coffee itself has some bad effects on human health. People nowadays will make a new habit which they should drink coffee at least one cup in the morning and the other cup at night. It makes their dependency on the coffee. As we all know, consuming too much coffees will make our body are having much caffeine than the normal needs. It can caused insomniac, stressed, stomach ulcers, and many more. Not only the coffee, but those coffeeshops in Indonesia are also had some effects in the people’s lifestyle. Too many coffeeshops that have their own concept of shop and menu will make people interested and curious. So many teenagers spent their time to visit the newest coffeeshop for just seeing and get to know about those cafè’s specialty. Unconsciously, it build the consumtive habit in people. 


In conclusion, popularity of coffeeshops in Indonesia is caused by life style of modern people and the coffee needs. Besides its popularity, coffee and many kinds of coffeeshop has some effect on human. Reducing frequency of drinking coffee and controlling ourself to not being too consumtive are the good ways to help us keep ourselves now or in the future. 

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